Business Analytics Concentration

Data is imperative to doing business. 

Learn to explore and model data to deliver value to customers, vendors, employees, and other stakeholders with a concentration in business analytics. 

In our data-driven world, the ability to gather, manage, and interpret data to deliver business insights is vital to organizational success. Mason's business analytics concentration provides you with expertise that cuts across all business disciplines.

Why Choose George Mason University? 

Whiteboarding Business Analytics

Our Business Analytics concentration is designed to meet the market demand for graduates who understand and can deploy an array of methodologies and techniques to collect, organize, report, and mine data to extract useful and actionable insights for decision makers. 

Mason student studying

As a Mason business analytics concentration student, you will learn about data management and governance; how to deploy data-mining techniques; econometrics and statistical techniques; enterprise systems and applications; data visualization; and market research analysis.  

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Enhance Your Degree

Gain real-world experience and make valuable connections while pursuing your undergraduate degree.