Marketing is fundamental to the success of all businesses.
Mason's marketing concentration teaches you how to know, understand the needs of, and deliver value to customers.
Why Choose George Mason University?
Mason's marketing concentration offers a variety of marketing courses so you can tailor the program to your interests. Areas of focus include marketing analytics, marketing communications, business and federal government marketing, sales management, nonprofit marketing, new product development, and brand management.
Mason marketing students learn how to develop new products, build a brand, set prices, create marketing communications and promotions, manage customer relationships, and analyze consumer behavior and market trends. Learn more about the marketing curriculum in the University Catalog.
Marketing faculty members can provide additional information on marketing careers. To learn more about the faculty mentor program, contact businfo@gmu.edu.
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Gain real-world experience while pursuing your undergraduate degree.