Costello College of Business Faculty Research

Bo Hu, an assistant professor of finance at Mason, is developing new research methods to better capture the intricate, interlinked dynamics of financial markets.

Like financial markets, the creative industries are driven to seek equilibrium, which may be good news for both human content creators and their algorithmic adversaries. Jiasun Li, an associate professor of finance, is researching this in a new working paper.

Measuring risk in private equity is notoriously difficult. New research by Mason assistant professor of accounting, Mariia Nykyforovych, suggests that metric-based myopia, and the distorted incentives it creates, are partly responsible. 

You can spend millions to buy a company for its employees, but how do you know they’ll stay put? Now, AI can predict post-deal turnover with a startling degree of accuracy. In a recently working paper, Jingyuan Yang, an information systems and operations management professor at the Costello College of Business at George Mason University, discovers how to efficiently predict employee turnover using an innovative AI-driven approach

Mason accounting professor, David Koo, goes back through history to trace how financial reporting requirements affect investors’ long- vs. short-term thinking.

The college that now bears Donald G. Costello’s name is a fitting testament to his entrepreneurial legacy. This extends not only to coursework and outreach programs, which have long stressed entrepreneurship, but also to the faculty’s research expertise. Indeed, a number of Costello College of Business professors were key contributors to Mason’s being named the #2 university for entrepreneurship research in North America by independent ratings agency EduRank.

Sarah Wittman, an assistant professor of management at Mason's Costello College of Business, unpacks this complex problem and proposes some potential research-based solutions.

Jiasun Li, an associate professor of finance at the Costello College of Business, has received a prestigious CAREER award from the National Science Foundation. According to the NSF website, the CAREER award is given to “early-career faculty who have the potential to serve as academic role models in research and education and to lead advances in the mission of their department or organization.”

Why the legal framework currently in play to protect our online data isn’t working—and how it might be improved. Brad Greenwood, an information systems professor at the Costello College of Business, researches breach notification laws.

Deciding whether to reveal someone else’s secrets isn’t just a moral dilemma. It can also have a serious impact on your reputation. Costello College of Business assistant professor of management, Einav Hart, explores this issue in a series of studies.