February 15, 2022Research by Gautham Vadakkepatt, associate professor of marketing, finds strong indications that gender equality in advertising and actual outcomes for women are on parallel rising trajectories, in the markets that need it most.
February 2, 2022The combination of two unlikely bedfellows—cryptography, a subfield of computer science, and currency, a topic in economics—is at the heart of the transformative potential of its underlying blockchain technology. But the uniqueness of the pairing can make it very difficult for research professionals in either field to predict, let alone positively influence, blockchain’s future development. Jiasun Li, an assistant professor of finance at Mason, is among an elite group of academics who are bridging the divide by merging relevant concepts from computer science with game theory—a subfield of economics that studies the interactions of decisions made by interdependent economic actors.
February 14, 2022Recent research from Heather Vough, associate professor of management at Mason, argues that gaffes have potential negative consequences that go far beyond an awkward or uncomfortable moment.
February 10, 2022Despite the software industry’s rapid growth and deep pockets, tech companies are still engaged in bare-knuckles battle with cybercriminals. Nirup Menon and Pallab Sanyal's recent research confirms the existence of a willingness-to-pay (WTP) dilemma.
February 9, 2022The Center for Government Contracting at George Mason University announced the results of a year-long research project to identify Department of Defense (DoD) acquisition best practices in an effort to improve the way the government and industry work together.
February 8, 2022Managerial overconfidence is a serious risk that has drawn increasing attention from executives, investors, and researchers in recent years. Mindy (Hyo Jung) Kim, an assistant professor of accounting at Mason, has not only found that it’s possible to incorporate ability-adjusted overconfidence into real-world business assessments, but that it happens routinely.
February 7, 2022George Mason University announced today that the University will work with Microsoft as a founding sponsor of thought leadership and event activity for the Center for Retail Transformation housed within the university’s School of Business.
-
January 20, 2022In fall 2021, Peggy Tsirigotis, accounting instructor at the School of Business, created an interactive game for her accounting students. Her inspiration? Her students playing games on their phone before class began.
January 19, 2022As chief global officer of global operations at Marriott International, Erika Alexander often finds herself relying on the skills and knowledge she obtained while studying at the George Mason University School of Business.